THE VELVET ROPE - MAYFAIR
The Stunning Underground Ballroom at NEON, 194 Piccadilly — New Home to Haus of Cabaret
Hidden beneath one of Piccadilly’s most iconic buildings, the stunning underground Ballroom at NEON on 194 Piccadilly now proudly serves as the new home of Haus of Cabaret. This atmospheric, sub-level venue blends historic character with contemporary production capability, creating an immersive, intimate space perfect for performance, nightlife and creative events.
PRICE:
- 3 Course Dinner and Show: £150 See Our Menu
- VIP 5 Course: £190 See Our Menu
- Chef’s Table: £300 See Our Menu
On the day of your event, we kindly invite guests to consider an optional 15% entertainment contribution, added to your ticket and bill, which supports our performers, production and the unforgettable experience we create.
In Mayfair, some doors are meant to stay closed…until now.
Haus of Cabaret Mayfair presents The Velvet Rope. An opulent world of hush-hush indulgence, where luxury dining meets whispered secrets, forbidden thrills, and a taste of the truly elite. This is a night crafted for those who crave decadence and delight in stepping beyond what’s permitted.
Sink into a night of luxury dining, rarefied glamour, and the finest in burlesque tease, titillation, circus artistry, and irresistible cabaret.
In this exclusive Mayfair playground, secrets slip through silk, and temptations wind around you like a perfectly placed knot, tight enough to thrill, soft enough to tempt. You’ll be drawn in, pulled closer, and bound to the night before you even realise you’ve crossed the line.
Are you ready to cross The Velvet Rope?
Address: 194 Piccadilly, London W1J 9LN.
Opening Times: Saturdays 6 pm - 11 pm
THE VELVET ROPE - MAYFAIR
MEET THE FOUNDER, ALEX PROUD
Meet gallery, club owner and British entrepreneur, Alex Proud.
Following an apprenticeship with a Japanese art dealer in London he opened his first gallery in 1994 selling rare Japanese prints.
In 1998, Alexander Proud founded Proud Gallery (Proud Galleries), now respected as one of Europe’s leading photographic galleries, he has expanded the business to encompass cabaret and club entertainment venues in London’s West End and Brighton having previously operated the prestigious Proud Camden.
FAQs
What is the dress code for Frosted Follies?
We encourage a festive and stylish dress code with a wintery twist! Think glamorous seasonal fashion—velvet, sparkles, faux fur—but please avoid trainers, sportswear, and casual attire.
Can I make special dietary requests for Frosted Follies?
Yes, dietary requirements including vegan, vegetarian, and gluten-free can be accommodated. Please inform us of any restrictions or allergies at least one week prior to your visit.
Are there upgrade options for Frosted Follies?
Yes, you can upgrade to enjoy VIP seating and premium food and drink packages to enhance your festive experience.
What time should I arrive for Frosted Follies?
Arrive 30-60 minutes before the show starts to settle in, grab a festive cocktail, and soak up the holiday atmosphere.
What kind of show is Frosted Follies?
Frosted Follies is a seasonal cabaret celebration full of festive flair, combining classic holiday magic with high-energy burlesque, musical numbers, and comedy. It’s a dazzling winter spectacle unlike any other.
Is Frosted Follies suitable for groups or work parties?
Yes! Frosted Follies is a popular choice for festive group outings and end-of-year celebrations. Please contact us directly for group bookings or corporate packages.